The Sparrow Process
based on industry-specific research, scientific by design, simple to understand.
Phase 1: Research + Discovery
The purpose of Phase 1 is to gain a deep understanding of your brand, your position in the marketplace, the psychographics and demographics of your audience, and to evaluate the full potential of your business.
Phase 2: Design + Build
Phase 2 brings together your unique personality and services, with the research and insights from Phase 1. The result is a persuasive online presence in all the right places, wherever your potential customers encounter you online!
Phase 3: Establish + Engage
Launching your brand is not merely flipping a switch. It involves communicating your unique digital experience with your audience, consistently establishing your information in the right places, and then monitoring and watching them as they engage with your website. With each successive insight, you can tweak your digital brand to better serve your customers.